It's More Blessed to Give Than to Receive (Part II)
In the 90's, I was working as a salesperson in the beverage industry. There was a Kroger manager who was a real tough nut to crack and I had a tough time convincing him to let me put up displays around the store. I would storm in his office and tell him all the great things I wanted to do with Dr. Pepper in his store. I never let him get in a word! The more I approached him this way, the more he would try to avoid me. One day, I overheard him talking to another rep about his interest in flyfishing and that he wished he knew of an outfitter on the White River who could put him on some good trout fishing opportunities. Well, It just so happened that I had a buddy who was a guide on the White River who would be a perfect fit. This time I approached the Kroger manager and told him that I had overheard his conversation about flyfishing. He was surprised to know that I was into flyfishing. I told him about my buddy and he even called him right then and there to set up his trip. After I had helped him with his flyfishing trip, he let me put up displays all over the store. But I made a note of this experience and found that selling starts with an earnest effort help others. So next time you make a call to network, remember it is more blessed to give than to receive.